Velvet Rabbit was founded by Danielle Poe, a woman in long-term recovery who knows firsthand how complicated and isolating early sobriety can be.

When Danielle received a DUI, she quickly realized how overwhelming the system can feel. Court-mandated classes, fees, probation check-ins, therapy, and testing all piled up—surrounded by people who cared, but trapped in a system that didn’t always feel designed to help you heal. She saw the gap: people were being punished, but not truly helped.

Danielle understood that lasting change doesn’t just come from legal requirements—it comes from connection, support, and spaces where people feel safe to ask for help. She founded Velvet Rabbit to build those spaces from the ground up: starting with the community itself.

Today, Danielle combines her lived experience, her professional work in recovery, and her passion for creating judgment-free environments to show that sobriety isn’t just possible—it can be joyful, creative, and deeply meaningful. Velvet Rabbit exists to make sure no one has to walk the recovery journey alone.