ALT
The Alcohol Alternative Program
More choices. Less pressure.
Better nights out.
Helping bars, restaurants, and venues offer thoughtful non-alcoholic options — so everyone has a good time, whether they’re drinking, not drinking, or somewhere in between.
Options matter
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Inclusive nights out
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More choices, less pressure
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Nightlife, reimagined
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Culture is shifting
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Options matter | Inclusive nights out | More choices, less pressure | Nightlife, reimagined | Culture is shifting |
Options matter. ALT helps create safer, more inclusive spaces for people navigating sobriety, moderation, or curiosity.
Curated non-alcoholic drink ideas that go beyond soda water and lime.
Bars, restaurants, and venues committed to offering thoughtful non-alcoholic options.
Education, visibility, and support for businesses who want to better serve their community.
Simple guidance on inclusive language, harm reduction, and creating welcoming spaces.
The culture around drinking is changing.
More people are rethinking their relationship with alcohol — whether that means drinking less, drinking differently, or not drinking at all.
According to a 2025 Gallup survey, only 54% of U.S. adults now report drinking alcohol, the lowest level recorded in Gallup’s nearly 90-year history. At the same time, a majority of Americans now believe even moderate drinking may be bad for their health.
ALT exists to meet this shift with intention, helping nightlife spaces offer thoughtful non-alcoholic options that reflect how people actually live today — without pressure, judgment, or disruption.
So, What is ALT?
ALT is a community-centered program that helps bars, restaurants, and venues offer thoughtful non-alcoholic options — without changing who they are or how they operate.
Through visibility, education, and collaboration, ALT supports businesses in meeting a growing demand while creating spaces where people in recovery, moderation, or curiosity can feel included.
It’s not about eliminating alcohol. It’s about expanding choice, reducing pressure, and making nights out work for more people.
ALT focuses on:
Thoughtful non-alcoholic options that go beyond soda water
Education and language that support inclusive, low-pressure spaces
Visibility for businesses choosing to meet people where they are
Let’s Connect
Interested in the ALT Program?
Whether you’re a business looking to learn more or a community member who wants to nominate a space for the program, we’d love to hear from you.